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Introduced the “still revolutionary” tagline as a highlight of the $25M nationwide campaign that centered on the strategic repositioning of the state of Connecticut and directly led to a 70% increase in advertising awareness, 21% enhancement of national perceptions, and creation of 30,000 jobs. Increased visits to the Connecticut website by 100% and saw an 18% increase in awareness as a place to visit, significantly above the average gain for competing states.
Launch take over events occurred simultaneously at Grand Central Station and Penn Stations.