Social

Developed and implemented the first Facebook program for the state of Connecticut featuring a "Share your CT story" feed as well as an on line sweepstakes.

Every person arriving, as well as departing The Cayman Islands, is reintroduced, greeted and finally departs, with the campaign theme "Welcome to Caymankind" to let tourists discover the friendly locals who embody the spirit of the marketing initiative

To spread the good feelings of "Caymankind" we branded a double decker open top bus and flew in a local Caymanian band to ride around NYC to show New Yorkers the welcoming spirit that resides in The Cayman Islands

With researched backed statistics that showed very low state pride attributes among residents, we developed a website that allowed the locals a place to brag about their favorite places in their home state. We captured names for our database as well as ran a sweepstakes for the best CT story. The site generated over 100,000 entries and increased visitation to the website by 75%.

A year after the devasting effects from hurricaine Odile, Hilton Los Cabos sought to tell U.S. visitors that there was much to come back to to enjoy. The resulting 'Exceptional returns" campaign ran on line with actual property imagery as well as on line promotions to let its customers know they were ready and open for business.

Co-sponsored with Tacori Jewlers Los Cabos created an on line submission to award the best wedding propsal concept with a complete video production to document the special event.